If you’re unable to come up with a clever thought without sharing it with your followers on Twitter, then you’re most likely one of the millions of people hooked on the micro-blogging tool. Apart from blogs, Twitter is my favorite place to spend time online. As I type feverously on my IPhone to tell my followers “What’s happening” those on the outside often ask me: What’s the point? Why would people care? What kind of things does one write about? I get this, I understand that if you’re not a “tweeple” it can seem like a deep dark hole filled with 140 character descriptions of what other users ate for breakfast. It’s true, no one cares about what you just ate for breakfast or that your dog just chased his own tail. However if you dig a little deeper, you will find that Twitter has immense value for organizations and individuals who what to build and add personality to their brand. For this reason, I have put together a list of things to Tweet about to ensure that your followers keep coming back for more.
1. Provide interesting and relevant information and links to articles that are directly related to your interests and the interests of your community. I personally like to share articles concerning social media, fitness and nutrition and government 2.0.
dominiquejoli Dominique Jolicoeur
The United Nations recently ranked Canada third in "e-government" capacity http://bit.ly/gRTtsu #gov2
2. Provide advice related to your field or industry. If you have a credible voice, people will listen. To appear credible I advise that you state your real name, fill out your bio and add a link to your blog, website or LinkedIn profile.
dominiquejoli Dominique Jolicoeur The Social Media Mantra: Authenticity, Honesty, Transparency and Passion.
3. But don’t forget to seek advice from others.
dominiquejoli Dominique Jolicoeur Hi bloggers, give me your thoughts. Blogger or Wordpress?
4. Engage with others in your community. Talk to top-tier influencers in your industry, respond to your customers questions or tell a contact that you enjoyed their most recent blog post. If you follow a lot of people, I recommend that you track your mentions through Tweetdeck or Hootsuite. This way you will always catch what people are saying to you or about you. Remember that social media is not all about you. If you want to build social capital you have to listen to what others are saying.
dominiquejoli Dominique Jolicoeur I really enjoyed this morning's Social Media Breakfast with @cc_chapman . Thank you C.C!
cc_chapman C.C. Chapman @dominiquejoli You are most welcome. Glad to hear you had a good time!
5. Tweet during presentations and seminars. I love to share valuable information with others during presentations. It is also a great way to interact with the other attendees without disrupting the speaker. Don’t forget to use the conversation #hashtag that corresponds with the event so that they can see what you’re saying.
dominiquejoli Dominique Jolicoeur Social capital is influence that is measured by relationships. #cision
6. Recognize others and they will recognize you back. This one is very similar to number 4. Twitter is all about building a community and recognizing others. A great way to do this is on Fridays when everyone selects a person that they recommend to others accompanied by #FF. Remember to let others know why this person comes recommended by you.
dominiquejoli Dominique Jolicoeur Good morning and happy Friday. Today's #FF is @carolinekealey for insight on strategic communications.
carolinekealey Caroline Kealey Love the spunk & obvious dedication in @dominiquejoli's bloghttp://tinyurl.com/32an96m Makes me proud to be a communications professional7. Promote events that you plan to attend. This is a great way to meet the people you follow in person. It is also a great way to support events that are taking place in your community.
dominiquejoli Dominique Jolicoeur I'm attending IABC Presents: Flex your Brand Muscle - Top 10 Musts of a Successful Brand -- http://www.eventbrite.com/s/25oD
8. Promote your personal blog or online content that you create. Not only does this increase your credibility but new content is also beneficial to your followers as long as what you are sharing is aligned with the interests of your online community.
dominiquejoli Dominique Jolicoeur Blog Post - Speak Human and Ten Other Content Rules:http://bit.ly/cI5amT #cprs #iabc
9. Let your personality shine through. In my post entitled Speak Human and Ten Other Content Rules, I talked about how important it is to attach a personable voice to your brand. If you sound like a robot, chances are the people won’t listen because they can’t relate to you. I don’t recommend that all your Tweets be filled with fluff but I do think that random thoughts are necessary once in a while.
dominiquejoli Dominique Jolicoeur I cracked out the Christmas tunes this morning. Is it too early? Not that it matters.
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