Have you ever worked for an organization and realized that it just wasn't right for you? Maybe you were happy with your responsibilities, your salary and the location but you couldn't pinpoint what wasn't quite right. The reason was probably because the organization's values were not aligned with your own. The way employees view the organization that they work for plays a large role in their commitment to its mission, vision and values.
Internal communications is an essential component for making this commitment happen. Internal communicators are responsible for passing organizational culture onto new and existing employees. During my undergrad I pursued a focus in organizational communications. From what I can remember, my interest in internal communications and specifically how it affects organizational culture was sparked by a case study entitled The Beauty of L'Oréal Is in Its Employees. Here are a few ways that L'Oréal Canada has succeeded in creating an impeccable organizational culture:
1) It starts in the recruitment stage. According to the case study, L'Oréal often employs recent graduates. Often, they offer a "clean slate" because they have yet to be exposed to another organization's culture. New recruits undergo an integration period in which they receive an overview of the company’s history, structure and strategies.
2) The learning never stops. L’Oréal offers all employees with opportunities for professional development through seminars, training and career planning sessions. Continuous learning motivates employees to improve themselves so they can advance their career within the organization.
3) Internal communication tools. L’Oréal relies on employee surveys, internal newsletters, an intranet and electronic screens located throughout the building to increase employee loyalty by keeping them informed on up-to-date company news.
4) Diversity. In an era of globalization there are many identities (ages groups, genders, classes, religions, ethnicities, etc) in the workplace. L’Oréal embraces this because they recognize that each brings a “different and valuable perspective to the company”.
5) Perks. L’Oréal offers perks that cater to the needs of their diverse workforce. The Globe and Mail featured the company in an article entitled Whaddya know? Some bosses do listen. The article highlights how L’Oréal Canada’s on-site cafeteria offers a healthy take-home dinner service at a reasonable price, perfect for working-parents.
You can get a great deal of information on an organization's culture by surfing their website. Take a look through the “About” and “Careers” section to find out if the organization is right for you.


