However, it’s important to focus on the many benefits of informational interviews, especially if you don’t yet have an established network. The point of this interview is not to ask for a job, but to gain perspective on an industry or company from someone whose career path you find impressive. Informational interview=Information gathering. However, this interview may eventually lead to a job so it is important that you are well prepared.
Where to begin?
1. You’ll want to come up with a list of people who you would like to speak with: someone you know, a friend of a friend or someone you’ve seen on LinkedIn.
2. Contact the person you would like to interview and ask them if they would be interested in meeting you for a short informational interview over coffee. More likely than not, the person is going to be flattered that you value what they have to say.
3. Do your research. It's wise to read the person’s bio prior to the meeting. This way you’ll get a better idea of their work history and accomplishments. I also recommend providing your resume to the person so they can have a good idea of your professional history.
4. Come up with a few questions that you’re going to ask. Here are some example:
· How did you get into Public Relations? What is your advice for breaking into the industry?
· How did you get to the position you’re in today? Do you have any advice on career advancement?
· What projects/accounts are you working on at the moment?
· What do you like most and least about working in PR?
5. Follow up. Show your appreciation by sending your new contact a thank you note.
Do you have an informational interview success story?
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